Designing for everyone: Gender parity in UX
How gender parity is improving UX In a digital age, user experience is everything. Websites, apps, and products must be designed with the user in mind if they want to succeed. But what happens when your users don’t stem from just one gender group? For years, the tech industry has been dominated by men, resulting […]
Finding your pot of gold: Harnessing the power of colour to drive conversions
FINDING YOUR POT OF GOLD: Harnessing ‘colour power’ in UX to drive conversions Colour is one of the most powerful tools in a designer’s toolkit. It can evoke emotions, create a mood, and influence behaviour. When used strategically, colour can be the secret ingredient that drives conversions. In a digital world where every click counts, […]
Spotlight on: The UX challenges of legacy versus challenger banks – quick wins and traps to avoid.
To understand the UX challenges facing legacy and challenger banks lets first go back to August 2020. When the New York branch of Citibank were instructed by its client, Revlon, to send interest payments totalling $7.8 million to their creditors. Revlon wanted to refinance its debt and roll most of the debt onto a new […]
Trust: A cornerstone of good UX.
According to a 2022 survey of US social media users, there is an overall decline of user trust in social platforms. The percentage of users who agreed that they felt safe participating and posting on social platforms dropped from 44% in 2021 to 35% in 2022. Trust takes years to build, seconds to break, and […]
Digital UX: putting your customers first.
App and website users across the globe are failed by a poor experience every day. Frustratingly, the solution is often incredibly easy. Our original intention for this article was to summarise the hotly anticipated UX trends that we are likely to see in 2023, but with very little effort, the answer is obvious: Digital product […]
Delving deeper into UX: Turning insights into something meaningful
Delving deeper into UX: in a world of UX where the customer is at the centre of everything, it is a cardinal sin to give recommendations, findings, or outcomes that are not clear, and with little relevance to the real world. I’ve been fortunate in my career to have had the opportunity to work with […]
The other U(s) in User Experience
At ExperienceLab we are often asked by our clients to support them to assess the quality of their User Experience (or UX) design. As there are several definitions of “user experience,” there are also several ways to assess it. For ExperienceLab, the most meaningful way to assess User Experience is using the axiom developed by […]
Introducing the new us
ExperienceLab have always been pioneers in our field, working hard to create a world better designed for everyone. Naturally, that’s a world which is constantly evolving so now, over 20 years since we were first established, we’re also evolving our brand to better highlight what’s important to us, who we are and what we are […]
How to apply 6 principles of journalism to UX research and consulting
I’m Katie Sola, a senior UX researcher and consultant here at ExperienceLab. In this post, I’ll take you through six principles of journalism that I use as a researcher and consultant. Before I made the transition into consulting, I started my career in journalism in 2014 and spent three years working as a reporter at […]
Robo-advice: in the wake of the FCA review, here’s the problem that no one is talking about
This week’s FCA review of Automated Investment Services (“robo-advice”) emphasised once again that debate on this topic is still yet to mature from the regulatory and technical phase i.e. what the product is and what it does. But for those investing in robo-advice – and relying on it finding popularity with end users – the […]
Tottenham Hotspur, Rochdale FC, and the VAR system: a very public UX failure
Wednesday night’s match between Tottenham Hotspur and Rochdale was one of the most public examples of botched UX in recent memory. The introduction of the new Video Assisted Refereeing (VAR) system made for a disjointed game with long pauses, 2 goals disallowed without explanation, and mystified and angry fans and players. What’s more, it all […]
This is not a drill: The (very) real dangers of bad UX
The recent Hawaii missile alert incident highlights the power of UX design in helping both system owners and system users. On 13th January 2018, mobile phone users in Hawaii received the following emergency alert message: ‘Ballistic missile threat inbound to Hawaii. Seek immediate shelter. This is not a drill.’. Fortunately, there was no missile inbound. […]
