Dubbed “the best AI chatbot ever released” by the New York Times, and with the power to reach a record million users during launch week alone, ChatGPT from OpenAI, is set to stay.

So, what are the considerations for big brands as they consider this technology for CX and indeed, wider business process applications? Are there any beartraps? And what practical steps can you apply to mitigate the risks?

Adam Gallucci, Senior Manager at ExperienceLab dives in. Adam pragmatically weighs up the risks and opportunities and looks at how translatable this new tech really is in the business landscape today.

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