Experience Lab is part of Serco Group plc.
Nina is a product design specialist who prides herself with an ability to bring ideas into reality, and is always looking for opportunities to further innovation based on knowledge, research and human Centred Design. Since her journey in design began, Nina has been passionate about creating meaningful & innovative products that solve issues users have internalised as normal, no matter how big or small, whilst always applying her deep reaching knowledge of the circular economy and sustainability.
Nina describes her design process as user-centric and believes the key to creating viable and successful product is understanding the user and their needs. Creating simple, intuitive and stimulating user experiences.