Katie is passionate about qualitative research and storytelling. Her expertise spans public and private sectors, with a particular focus on ethnography and understanding how products and services fit into people’s lives. She began her career as a journalist at the Huffington Post and Forbes, before switching to consulting at boutique Danish firm ReD Associates followed by building a research practice from the ground up at fintech startup Generation Home. Notable projects at ExperienceLab include building a value proposition for a new NHS service and developing a holistic picture of how COVID changed people’s public transport needs across Europe.
UK
Crowne House, 56-58 Southwark Street
London SE1 1UNÂ Â
Australia
Level 14, 535 Bourke Street Melbourne Vic 3000
Middle East
Rolex Tower, Sheikh Zayed Rd, E11, DubaiÂ
Middle East
8793 Riyadh Front, Unit S7, King Khalid Int. Airport District, Riyadh, 13413-3718, KSA
Experience Lab is part of Serco Group plc.