Experience Lab is part of Serco Group plc.
We bring insight, design and strategy together to create innovative solutions to the complex problems organisations face.
We consider the future needs of users, design trends and the wider system in which an organisation operates to speculate, innovate and future-proof business’ products and services.
We are expert service design and innovation practitioners who partner with organisations to transform service delivery, devise new concepts and create memorable digital products, websites and applications.
We can also consider physical design and ergonomics within multi-interaction experiences.
We use insight-led approaches to create memorable and usable digital products, websites and applications.
Our expert researchers and designers consider both the usability and utility of digital products. Our insight-led approach ensures that products are usable, accessible and pleasant to use, but ultimately provide the functions that users need in the first place.