Alexa is a researcher-designer hybrid who has worked on projects spanning technology, health, consumer goods and retail, government, and transport in both the UK and abroad. She has extensive experience in conducting qualitative research exploring consumer psychological and emotional levers to product and service engagement and has incorporated quantitative elements in her work. Particularly, she applies an understanding of semiotics in her methodology and is adept at identifying the cultural nuances influencing how consumers from different markets experience products and services.Â
An age ago, Alexa worked as a fashion designer. Alexa now brings elements of this past life into how she tells stories through information design. She crafts rich narratives easily understood by all, and advocates strongly for visual communication in research.Â
Outside interests:Â Â
One can usually find Alexa in the kitchen with the most random and/or seasonal produce sourced from her local farmer’s market or the reduced sections of supermarkets. Thankfully, her spontaneous dishes are consistently well received, and it has since manifested into a monthly newsletter about cooking without set recipes, zero waste style.Â
UK
Crowne House, 56-58 Southwark Street
London SE1 1UNÂ Â
Australia
Level 14, 535 Bourke Street Melbourne Vic 3000
Middle East
Rolex Tower, Sheikh Zayed Rd, E11, DubaiÂ
Middle East
8793 Riyadh Front, Unit S7, King Khalid Int. Airport District, Riyadh, 13413-3718, KSA
Experience Lab is part of Serco Group plc.