Customer experience:
Local authority

Local services better designed for everyone 

Services

Why CX in local authorities matter

Councillors and local government officers are trying to provide the best services for residents within limited and often decreasing budgets. Instead of salami-slicing services, better understanding residents’ needs and improving their interactions with council services can cut waste, delivering better outcomes and lower costs.

We have been providing services directly into local authorities for many years and over this time, we have amassed a wealth of knowledge on how to optimise services lines and to get the best out of staff.

  • Improving Council Tax payment rates through clearer letters, reminders, and online journeys.
  • Improving PCN payment rates by simplifying the customer journey.
  • Redesigning resident points of contact, both through contact centres and in-person services to increase digital uptake and reduce failure demand.
  • Delivering improved public health outcomes by reaching residents at times that they are most open to behaviour change.
  • Reviewing Housing allocation schemes to identify where points allocations are, and aren’t, meeting Council objectives.

Our unique offering to improving CX across local authorities 

Understanding residents’ experiences is critical to redesigning more efficient and effective services. To do this, we have a series of research techniques to get to the heart of the problem. 

  • Resident surveys
  • Interviews and/or focus groups
  • Best practice and public data based research
  • Observation of in-person services
  • Diary studies (service user experiences over time)
  • UX reviews of digital services, including accessibility
  • System mapping
  • User journey mapping

We are seeing a growing number of local authorities building their own research and service design teams to keep pace with CX requirements. We can ensure that your team have service design skills to tackle every day problems. 

  • Hackathon
  • Training
  • CX champion training
  • Guest experience training
  • Service design training
  • UX training

We can go beyond understanding residents’ needs to help you design and test new ways of delivering services. These could be large (e.g. a new service operating model) or small (e.g., wording changes to make Council Tax reminders easier for residents to understand). We will work alongside you, guiding you through the design process and helping you to test and improve your solutions.

  • Co-design workshops
  • Design sprints
  • Prototyping new solutions
  • Product testing with residents
  • Resident interviews and focus groups

Any service depends on the people who provide it. With experience in gathering workplace insights and building new ways of working, we can help you to engage with and get the best out of your most important resource.

  • Quantitative analysis of all data to optimise staff processes 
  • Quantitative UX 
  • Staff interviews and focus groups 
  • Experience immersion at your places of work

Need help with something else?

We offer a range of qualitative and quantitative research expertise and can be flexible to meet your specific project needs.  

Why work with ExperienceLab?

We have more than 20 years’ experience in delivering excellent CX for your citizens. With a clear service offering, supported by a 40-strong team of researchers, designers, and UXers, we can help you better understand your how to deliver seamless citizen experience.

This is more than being able to plan, pivot, or pause. Agile methodology is used across the UK Government and is a guiding set of principles that will enable you to fail forward in small, incremental steps from alpha testing, through to live roll out of products and services.  

We work with clients for years to develop their citizen experience. Whether we ‘walk behind’ (to support), ‘walk alongside’ (working with) or ‘walk in front of’ (leading), we adopt the necessary position to support your authority’s citizen experience.

Together, we can do more, for more people.
For more information, contact: info@experience-lab.co.uk
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